Digital identity is typically represented by an identifier. But any digital identifier is not universal. It always works within some context.
All the information about the specific user on the web defines its digital identity. Within different contexts, a user uses different user accounts that represent a different part of his digital identity. These different types of identity are also called personas.
We can group different personas into the following groups. Typically first three are verified, others not.
Government digital identity
Foundational digital identity is usually created by some government public service. It is verified using persons’ basic documents as personal ID or TAX id.
Organizational digital identity
These types of personas exist to address the different needs of the individual organization for example school, corporate.
Customer digital identity
On several occasions, we act as a client e.g. when getting access to the internet, bank account, water, electricity … We usually get a new user account from the provider and with this a new persona.
Created by user
In most cases a new user account is created by the user themselves.
Temporary digital identities are created in at least two situations:
- to process an online transaction
- anonymous identity as part of anonymous browsing