Internet users discover that it’s very easy to publish anything about themselves. But must it all be true?
Are we honest online? Do we trust others? Figures say it all!
Users reporting own honesty
Users expect others to be honest
Users expect others to lie online
But it isn’t all that bad. Many also think, that as searching the internet is very easy, it forces us to be more honest as anyone can find out where we really are or what we are doing.
So, it is about how to build trust. How to build trust online?
People like stories, real stories. So it is essential to use proper language. Better than describing yourself in general is to give little insights into what you do.
Share your plans
When sharing your plans people will feel they are part of the whole situation. It is a great opportunity to get feedback from them and in this way getting them involve permanently.
Respond quickly and admit failures
When doing things, bad situations do occur. It is important to just tell users that things didn’t go according to plans. It is more important to react to users’ problems than to solve them.
Pick one area
It is much better to pick one area and become an expert there. It is important to learn, provide case studies and testimonials about the subject involved.
Involve others, build a community of experts on your area.
For your content to be more engaging it is essential to use multimedia, video, audio. A lot of online services offer a great number of preprepared materials, free music, audio and video clips, and tools to mix all.