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Trust & Honesty

Internet users discover that it’s very easy to publish anything about themselves. But must it all be true?

Lesson goals and objectives

In this lesson you will learn:

  • that internet can make us more or less honest
  • that trust is something you must build

Are we honest online? Do we trust others? Figures say it all!

Users reporting own honesty

32 %

Users expect others to be honest

2 %

Users expect others to lie online

55 %

But it isn’t all that bad. Many also think, that as searching the internet is very easy, it forces us to be more honest as anyone can find out where we really are or what we are doing.

So, it is about how to build trust. How to build trust online?

Sound real

People like stories, real stories. So it is essential to use proper language. Better than describing yourself in general is to give little insights into what you do.

People like stories. Image by Tumisu from Pixabay

Share your plans

When sharing your plans people will feel they are part of the whole situation. It is a great opportunity to get feedback from them and in this way getting them involve permanently.

Share your plans. Image by Gerd Altmann from Pixabay

Respond quickly and admit failures

When doing things, bad situations do occur. It is important to just tell users that things didn’t go according to plans. It is more important to react to users’ problems than to solve them.

It is important to react. Image by Gerd Altmann from Pixabay

Pick one area

It is much better to pick one area and become an expert there. It is important to learn, provide case studies and testimonials about the subject involved.

Involve others, build a community of experts on your area.

Build a network of experts. Image by Gerd Altmann from Pixabay

Use multimedia

For your content to be more engaging it is essential to use multimedia, video, audio. A lot of online services offer a great number of preprepared materials, free music, audio and video clips, and tools to mix all.

Interact with multimedia. Image by Gerd Altmann from Pixabay

Quiz

FAQ

Resources

  • Why do people lie online? “Because everyone lies on the internet”, https://www.sciencedirect.com/science/article/abs/pii/S0747563216304800
  • Living in the sharing economy: Is the Internet making us more honest?, https://thenextweb.com/insider/2012/04/14/living-in-the-sharing-economy-is-the-internet-making-us-more-honest/
  • Building Trust: 6 Ways To Get People To Believe You Online, https://www.socialmediatoday.com/content/building-trust-6-ways-get-people-believe-you-online
  • 10 Ways You Can Gain Trust Online, https://www.entrepreneur.com/article/248813

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